📵
Enquiries slip through the cracks
Missed calls while you're on the tools, form fills at 9pm, DMs you forget to answer. By the time you look, they've booked someone else.
👋 Built by someone who runs one too
Get found, get booked, and stop losing track.
Websites, booking, follow-up automation, a simple CRM and AI-assisted admin — the systems a local service business actually needs. Set up and run by someone who's run one, not an agency.
⚡ 48-hour audit turnaround · You own everything · No lock-in
Lawn care●Plumbing●Electrical●Cleaning●Pest control●Removalists●Pool services●Painting●Lawn care●Plumbing●Electrical●Cleaning●Pest control●Removalists●Pool services●Painting●
Sound familiar?The work's the easy part.
The work's the easy part.
It's everything around it.
🌙
You are the system
Quotes, follow-ups, scheduling, reminders — all living in your head, your texts, and a notebook. The admin eats your nights.
🦕
A website that just sits there
It looks fine and does nothing. No booking, no enquiry capture, nothing that feeds the rest of your business. A brochure, not a tool.
🤷
No idea what's actually working
Which jobs came from where, what's worth the money, what to drop. Right now it's a gut feeling and whatever the bank balance says.
The real story
I built this for my own business first.
I co-founded Orto Lawn Care in Sydney's Inner West with zero clients, zero reputation, and a tight budget.
Instead of hiring anyone, I built the whole thing myself: the website, the booking and enquiry flow, call handling, quoting, follow-up, scheduling, and the admin systems that kept it moving.
That's how a cold start became 22+ recurring clients in the first 2 months — every enquiry captured, every job tracked, and almost none of it living in my head.
Now I build the same kind of practical systems for other service businesses — using modern tools and AI to handle the boring parts, set up by someone who's actually run one.
22+
Recurring clients from a cold start
$4k+
Monthly recurring revenue hit
3×
More enquiries after the rebuild
6mo
Zero to a profitable operation
What I do
Pick your starting point.
Every job kicks off with a free audit. From there, choose the level of support that fits where you're at right now.
Start here
Free systems audit
$0 · 48hr turnaround
A full review of your website, enquiry capture, follow-up, Google Business Profile and the tools you run jobs with — delivered as a 15-min Loom + PDF.
- Website & enquiry-capture review
- Follow-up & missed-call check
- Google Business Profile audit
- Tools & admin workflow review
- 3–5 prioritised quick wins
⭐ Most popular
One-off setup
The setup
From $3,500 + GST
Everything a local service business needs to get found, get booked, and stop losing track. Built once, handed over, and yours to keep.
- Conversion-focused website
- Booking & quote-request forms
- Simple CRM / lead pipeline
- Email + SMS follow-up automation
- Missed-call text-back + reporting
Ongoing
Systems care
From $450/mo
I keep the whole thing running and make it better — new automations, cleaner reporting, and someone to call when something breaks.
- Ongoing tweaks & new automations
- Monthly reporting you'll actually read
- Google Business Profile upkeep
- AI-assisted admin tools
- Priority support when stuff breaks
One-off consult
Strategy session
$250 + GST
A 1-hour deep dive. You leave with a prioritised roadmap of what to fix, what to build, and what to ignore. Not a sales pitch.
- Full systems & setup review
- Where you're losing time & jobs
- Prioritised build roadmap
- Honest tool & AI advice
- DIY it or build it with me
The process
Dead simple.
01
Book a free audit
Fill in the form. I review your website, enquiry capture, follow-up, GBP and admin setup, then send a Loom walkthrough + written summary within 48 hours.
02
Get a clear picture
You'll see exactly where you're losing time, jobs and money — and the few changes that'd make the biggest difference. No fluff, no pressure.
03
Fix it — together or solo
If working together makes sense, we'll scope it. If not, keep the roadmap and run with it yourself. Either way, you come out ahead.
Who it's for
Built for the people who keep things running.
🌿 Lawn care & landscaping🧹 Cleaning🔧 Plumbing⚡ Electrical🪲 Pest control🚚 Removalists🏊 Pool services🎨 Painting🏗️ Strata & maintenance🚗 Mobile mechanics💆 Allied health♿ NDIS providers
Service business in Australia, getting customers from your local area? This is for you.
Questions
Straight answers.
A 15-minute Loom walking through your website, Google Business Profile, enquiry capture, follow-up and the tools you use to run jobs — plus a one-page PDF with 3–5 prioritised quick wins. All within 48 hours of you hitting submit.
That's exactly what I'm for. I sit between you, the tools and the messy day-to-day, set everything up, and hand you something simple you'll actually keep using. You don't touch anything you don't want to.
No. Most service businesses get the biggest wins from capturing and following up the enquiries they already get. If paid ads make sense for you later, I'll tell you straight — and set them up properly.
100%. It's built in your name, in your accounts, on tools you control. Stop working with me and you take all of it with you. No proprietary systems, no lock-in.
Practical, affordable, mainstream tools — plus AI to kill the boring admin. Nothing exotic, and nothing you'd need a full-time developer to maintain after I hand it over.
I don't build complex custom software, payment-heavy platforms, or anything I can't properly support after launch. I build the practical systems a local service business actually needs — and I'll point you to the right person if it's outside that.
Yes — it's all done remotely. I work with service businesses across Australia. If people in your area search for what you do, location isn't a barrier.
Get your free systems audit.
Fill in the form. I'll review how your business captures and handles work, then come back within 48 hours with a Loom walkthrough and an action plan. No cost, no obligation, no pitch.
48-hour turnaround, guaranteed
Covers your whole setup, not just the website
Real quick wins, not vague advice
Zero sales pressure